environmental factors such as restriction of smoking policies and prohibition regulation in foreign countries, the doubts of worldwide expansion will increase. Therefore, KT&G must correlate with diversification in order to alleviate the dangers of relying only on the tobacco business.
Red ginseng business will be intensified along with expansion to the real-estate business, bio-industry, and
tobacco industry has been recently hit by the criticism on major companies’ social responsibility as the awareness of the product’s harmfulness increases. This is followed by anti smoking campaigns and various regulations in the global market. Despite the adverse environment, the industry is still growing and its influence on the world economy has not weakened.
A question then arise, what ty
environmental disasters
Malnutrition
Caused by disruption of crops, mostly in tropical locations in which average temp. are near or above crop tolerance levels
Science of poison; distribution, effects, mechanisms of toxic agent actions
개인마다 다른물질과의 상호작용 때문에 몸에 해를 끼치는 독소의 양은 다름
But complex interactions; useful for comparative
Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
2. present situation of secondhand smoke
1) Statistics of the deceased
2) Children and women victims
3) Degree distribution of second hand smoke
1) Regulation on Smoking Itself
- Korean law
- A public ad of Australia
2) Regulation on Secondhand Smoke
- Seoul’s case
- Foreign cases
What’s the main driving force behind human being’s decision? In other words, what really motivates a person to act in that way? For instance, suppose you started a certain company and soon you’ll be finding yourself putting together a bunch of departments and naming them as marketing department, sales department, public relations department, finance department and so on, without even thinki
who are highly educated are more knowledgeable about the harmful effect of smoking. They have more access to get information from their peers around them and more concerned about their health. On the other hand, less educated people JUST know about that smoking is bad for health. With the marketing and the advertisement from the tobacco company, they are not fully aware of how dreadful smoking
Target Markets
▲ 담배 광고 집행자 2/3는 담배광고가 10대에 대한 것이라고 대답
▲ R.J 레이놀즈는 말보로의 고객을 뺏어오려 Joe Camel이란 캐릭터를 사용
▲ 가족이나 친구에 의한 담배 흡연 보다는 사은품이나 광고 노출에 의해
10대 흡연이 시작
▲ 미국의 흡연 문화로 인해 아시아나 기타 국
1. Market Analysis-The Tobacco Industry
1. Introduction
The global Tobacco industry is an exceptionally large market and it continues its’ growth despite the trend of advanced country citizens trying to quit, due to high smoking rates in developing countries and the growing right of women in these regions. Major companies such as Philip Morris, British American Tobacco, and Japan Tobacco dom
5) 무연 담배(smokeless tobacco)
▪ 입의 점막을 통해 흡수하는 담배
▪ 두 가지 형태
전통적인 씹는 담뱃잎
코담배 혹은 젖은 코담배(moist snuff, 얇게 썰어진 담배)
▪ 젖은 코담배: 볼 안쪽이나 아랫입술과 잇몸 사이에 넣는 형태.
▪ 무연 담배도 건강에 유해하다는 경고에도